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~person:"Piller, Frank T."
~person:"Rocha, Angela da"
~person:"Schindler, Hermann"
~subject:"Elektrohandel"
~subject:"Marketing management"
~subject:"Sportartikelbranche"
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Elektrohandel
Marketing management
Sportartikelbranche
Sporting goods industry
6
Deutschland
3
Germany
3
Beziehungsmarketing
2
Innovation management
2
Innovationsmanagement
2
International market entry
2
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2
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2
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Longitudinal analysis
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2003-2007
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Marketingmanagement
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Mass production
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Massenproduktion
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Piller, Frank T.
Rocha, Angela da
Schindler, Hermann
Atkin, David
6
Chaudhry, Azam
6
Chaudry, Shamyla
5
Khandelwal, Amit
5
Schmid, Stefan
5
Verhoogen, Eric
5
Lund-Thomsen, Peter
4
Cobbs, Joe
3
Corrocher, Nicoletta
3
Fredberg, Tobias
3
Guerzoni, Marco
3
Khan, Farzad Rafi
3
Kotulla, Thomas
3
McKelvey, Stephen
3
Regier, Stefanie
3
Ambos, Björn
2
Aymar, Pascal
2
Boje, David M.
2
Brause, Alberto
2
Casadesus-Masanell, Ramon
2
Crooke, Michael
2
Deegan, Craig
2
Denk, Reinhard
2
Fernandes, Bruno Henrique Rocha
2
Gyssler, Michael
2
Hefter, Katharina
2
Huber, Frank
2
Kaempfer, Ines
2
Kempf, Matthias
2
Knight, Graham
2
Lopatka, John E.
2
Nowak, Gerhard
2
Plank, Kevin
2
Qian, Xiaolei
2
Qin, Fei
2
Schlegelmilch, Bodo B.
2
Seifert Junior, Rene
2
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Entrepreneurship, theory and practice : ET & P
2
Journal / The Capco Institute : journal of financial transformation
1
R & D management
1
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ECONIS (ZBW)
6
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1
The Paradox of Tie Strength in Customer Relationships for Innovation : A Longitudinal Case Study in the Sports Industry
Fredberg, Tobias
;
Piller, Frank T.
-
2011
Current literature argues that firms should have strong ties to customers to benefit from increased customer retention and loyalty. Strong ties, however, have also been shown to prevent innovation, suggesting that firms should also develop weak ties to other customer groups. This paper focuses...
Persistent link: https://www.econbiz.de/10014042915
Saved in:
2
Note to instructors: Trikke Tech Inc.
Fernandes, Bruno Henrique Rocha
;
Rocha, Angela da
; …
- In:
Entrepreneurship, theory and practice : ET & P
36
(
2012
)
5
,
pp. 1099-1102
Persistent link: https://www.econbiz.de/10009656724
Saved in:
3
Trikke Tech Inc.
Fernandes, Bruno Henrique Rocha
;
Rocha, Angela da
; …
- In:
Entrepreneurship, theory and practice : ET & P
36
(
2012
)
5
,
pp. 1075-1099
Persistent link: https://www.econbiz.de/10009656728
Saved in:
4
The paradox of tie strength in customer relationships for innovation : a longitudinal case study in the sports industry
Fredberg, Tobias
;
Piller, Frank T.
- In:
R & D management
41
(
2011
)
5
,
pp. 470-484
Persistent link: https://www.econbiz.de/10009390453
Saved in:
5
Mass customization : providing custom products and services with mass production efficiency
Piller, Frank T.
;
Kumar, Ashok
- In:
Journal / The Capco Institute : journal of financial …
18
(
2006
),
pp. 125-131
Persistent link: https://www.econbiz.de/10003404843
Saved in:
6
Marktorientiertes Preismanagement : eine Methodik zur Verbesserung des Preisimages am Beispiel des Elektronik- und des Sportfachhandels
Schindler, Hermann
-
1998
Persistent link: https://www.econbiz.de/10000985658
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