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~person:"Piller, Frank T."
~subject:"Beziehungsmarketing"
~subject:"SME"
~type_genre:"Interview"
~type_genre:"Mehrbändiges Werk"
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Handbook of research in mass customization and personalization
Piller, Frank T.
(
contributor
);
Zeng, Mingzhe
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003949848
Saved in:
2
Cracking the code of mass customization
Salvador, Fabrizio
;
Martin de Holan, Pablo
;
Piller, Frank T.
- In:
MIT sloan management review
50
(
2008/09
)
3
,
pp. 71-78
Persistent link: https://www.econbiz.de/10003858640
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