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~person:"Pisanello, Pierpaolo"
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Advertising
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Advertising effects
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Consumer behaviour
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Music industry
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Musik
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background music
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consumer memory
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fading-out vs. regular vs.truncated ending
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Pisanello, Pierpaolo
Daunfeldt, Sven-Olov
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Martín-Santana, Josefa D.
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Moradi, Jasmine
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Effects of
background
music
endings on consumer memory in advertising
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Mileti, Antonio
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 504-518
Persistent link: https://www.econbiz.de/10011567080
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