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~person:"Plinke, Wulff"
~subject:"Business-to-business marketing"
~type_genre:"Hochschulschrift"
~type_genre:"Sammelwerk"
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Business-to-business marketing
Investitionsgütermarketing
4
Lieferantenmanagement
4
Marketingmanagement
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Supplier relationship management
4
Theorie
4
Theory
4
Marketing management
3
B-to-B-Marketing
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Betriebliche Wertschöpfung
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Competitive strategy
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Direktmarketing
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International marketing
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Internationales Marketing
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Market segmentation
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Marktsegmentierung
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Strategic management
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Strategisches Management
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Beschaffung
1
Beziehungsmanagement
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Beziehungsmarketing
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Business-to-Business-Marketing
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Kundenmanagement
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Kundenservice
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Physical distribution
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Preismanagement
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Pricing strategy
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Procurement
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Product management
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Produktmanagement
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Relationship marketing
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Plinke, Wulff
Kleinaltenkamp, Michael
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Geile, Andrea
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Bengtsson, Maria
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Technischer Vertrieb
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ECONIS (ZBW)
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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2
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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