Podnar, Klement; Golob, Urša; Jančič, Zlatko - In: European Journal of Marketing 45 (2011) 9/10, pp. 1399-1415
literature of corporate marketing and organisational identification. … (“organisational identification”) and propose a scale for its measurement, by means of a study drawing on the literature of corporate … marketing, and group and corporate identification. Design/methodology/approach – Factor analysis was applied to data collected …