//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pons, Frank"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportmarketing
4
Brand management
3
Konsumentenverhalten
3
Markenführung
3
Sports marketing
3
Consumer behaviour
2
Frankreich
2
Internationales Marketing
2
Professional sports
2
Profisport
2
Sport organization
2
Sportorganisation
2
USA
2
Brand equity
1
Brand image
1
Brand personality
1
France
1
International marketing
1
Markenimage
1
Markenpolitik
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Professioneller Sport
1
Sportverband
1
United States
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
4
Author
All
Pons, Frank
Nufer, Gerd
48
Bühler, André W.
27
Funk, Daniel C.
24
Ko, Yong Jae
21
Kunkel, Thilo
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Zhang, James J.
17
Heere, Bob
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
O'Reilly, Norm
15
Chadwick, Simon
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Ratten, Vanessa
14
James, Jeffrey D.
13
Jensen, Jonathan A.
13
Shapiro, Stephen L.
13
Uhrich, Sebastian
13
Byon, Kevin K.
12
Bühler, André
12
Doyle, Jason P.
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Koronios, Konstantinos
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Budzinski, Oliver
10
Dickson, Geoff
10
Richelieu, André
10
Séguin, Benoit
10
Bennett, Gregg
9
more ...
less ...
Published in...
All
International journal of business and globalisation : IJBG
2
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Source
All
ECONIS (ZBW)
3
OLC EcoSci
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Giroux, Marilyn
;
Pons, Frank
;
Maltese, Lionel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10011709613
Saved in:
2
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
3
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
Saved in:
4
Special issue: Branding and reputation in sports marketing
Pons, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003653571
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->