//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pope, Nigel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"sponsorship"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
3
Markenimage
3
Sponsoring
3
Sponsorship
3
Brand management
2
Corporate reputation
2
Firmenimage
2
Markenführung
2
Cause-Related Marketing
1
Cause-related marketing
1
Consumer behaviour
1
Corporate image
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Meaningful association
1
Off-field behaviour
1
Public relations
1
Sales promotion
1
Simple association
1
Spillover effect
1
Spillover-Effekt
1
Sport
1
Sports
1
Stigma
1
Verkaufsförderung
1
brand equity
1
cause-related marketing
1
sales promotion
1
sponsorship
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Pope, Nigel
Bruhn, Manfred
39
Cornwell, T. Bettina
34
Jensen, Jonathan A.
25
Hermanns, Arnold
24
Nufer, Gerd
22
Woisetschläger, David
20
Scheinbaum, Angeline Close
16
Breuer, Christoph
15
Cobbs, Joe
15
Mazodier, Marc
15
Carrillat, François A.
14
Grohs, Reinhard
14
Lacey, Russell
14
Czarnitzki, Dirk
12
Koronios, Konstantinos
12
O'Reilly, Norm
12
Grimpe, Christoph
11
Marwitz, Christian
11
Astous, Alain d'
9
Bühler, André W.
9
Dietl, Helmut
9
Rumpf, Christopher
9
Backhaus, Christof
8
Biscaia, Rui
8
Meenaghan, John A.
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Bouchet, Adrien
7
Fleck-Dousteyssier, Nathalie
7
Glogger, Anton
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Boronczyk, Felix
6
Bortoluzzi Dubach, Elisa
6
Burmann, Christoph
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
more ...
less ...
Published in...
All
Australasian marketing journal
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Stigma association type and sponsor corporate image : exploring the negative off-field behaviour of sportspeople
Bloxsome, Ellen
;
Brown, Mark
;
Pope, Nigel
;
Joseph, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 136-144
Persistent link: https://www.econbiz.de/10012429446
Saved in:
2
Building brand equity with cause-related marketing : a comparison with
sponsorship
and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
3
Winning ways : immediate and long-term effects of
sponsorship
on perceptions of brand quality and corporate image
Pope, Nigel
;
Voges, Kevin E.
;
Brown, Mark
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003863781
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->