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~person:"Popp, Bastian"
~subject:"Brand management"
~subject:"Branded communities"
~subject:"Customer loyalty"
~subject:"Social media"
~subject:"Value creation"
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Brand management
Branded communities
Customer loyalty
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Beziehungsmarketing
3
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3
Brand communities
2
Consumer behaviour
2
Customer integration
2
Customer retention
2
Customer satisfaction
2
Konsumentenverhalten
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Customer value
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Popp, Bastian
Rennhak, Carsten
10
Prentice, Catherine
7
Frank, Björn
6
Pilelienė, Lina
5
Anaya-Sánchez, Rafael
4
Bakanauskas, Arvydas
4
Bell, Chip R.
4
Enkawa, Takao
4
Athanasopoulou, Pinelopi
3
Auruškevičienė, Viltė
3
Bakay, Zoltán
3
Bilgihan, Anil
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Chang, Yu-Hern
3
Dubinas, Valentinas
3
El-Adly, Mohammed Ismail
3
Giovanis, Apostolos
3
Heidemann, Julia
3
Izogo, Ernest Emeka
3
Jekel, Nicole H.
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Kandampully, Jay
3
Kim, Dae-Young
3
Kim, Sung-Bum
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Molinillo, Sebastian
3
Pranulis, Vytautas
3
Rowley, Jennifer
3
Schvaneveldt, Shane J.
3
Torrico, Boris Herbas
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Wong, IpKin Anthony
3
Woratschek, Herbert
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2
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Aguilar-Illescas, Rocio
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Aksoy, Lerzan
2
Amireh, Mohannad
2
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Arandia Tavera, Carlos
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Journal of retailing and consumer services
1
Sport management review
1
The service industries journal
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ECONIS (ZBW)
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Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
2
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
3
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
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