Powell, Ashleigh Ellen; Camilleri, Adrian R.; Dobele, … - In: Journal of Consumer Marketing 34 (2017) 6, pp. 496-504
Purpose The purpose of this research was to create a brief scale to measure perceived social benefit that would be appropriate for use in future research aiming to explore the role of this variable in determining word-of-mouth (WOM) behaviour. There is evidence that perceived social risk...