//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Prakash, Gyan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"electronic word-of-mouth (eWOM)"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
2
Virales Marketing
2
Beziehungsmarketing
1
Brand
1
Brand image
1
Consumer behaviour
1
Consumer purchase intention
1
E-commerce
1
Electronic Commerce
1
Electronic tailing (e-tailing)
1
Electronic word of mouth (e-WOM)
1
Handelsmarke
1
Innovation adoption
1
Innovationsakzeptanz
1
Konsumentenverhalten
1
Markenartikel
1
Markenimage
1
Online retailing
1
Online-Handel
1
Private label brands (PLB)
1
Relationship marketing
1
Social Web
1
Social network
1
Social networking sites (SNS)
1
Social web
1
Soziales Netzwerk
1
Store brand
1
Structural equation model
1
Strukturgleichungsmodell
1
confirmatory factor analysis (CFA)
1
electronic-word of mouth (E_WOM)
1
social CRM
1
structural equation modelling (SEM)
1
technology acceptance model (TAM)
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Prakash, Gyan
Jayawardhena, Chanaka
3
Liu, Hongfei
3
Mandelartz, Pascal
3
Steffen, Jan
3
Bu, Yi
2
Chowdhury, Nasif
2
Gottschalk, Sabrina Alexandra
2
Grubor, Aleksandar
2
Hashmi, Hammad Bin Azam
2
Hassan, Masoodul
2
Iqbal, Zeeshan
2
Kareklas, Ioannis
2
Khan, Mubbsher Munawar
2
Khanum, Bakhtawar
2
Le Nguyen Hoang
2
Le Thanh Tung
2
Leković, Ksenija
2
MacMillan, Amy
2
Muehling, Darrel D.
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Osburg, Victoria-Sophie
2
Parkinson, Joy
2
Ranaweera, Chatura
2
Thaichon, Park
2
Tomić, Slavica
2
Weber, T. J.
2
Yoganathan, Vignesh
2
Zur Oven-Krockhaus, Ina
2
ABĂLĂESEI, Mihaela
1
Abu Bakar bin Abdul Hamid
1
Akhtar, Waheed
1
Akram, Umair
1
Al Halbusi, Hussam
1
Azer, Jaylan
1
Bagaas, Ingrid K.
1
Balaji, M. S.
1
Banerjee, Saikat
1
Bang, Nguyen
1
more ...
less ...
Published in...
All
Paradigm : the journal of Institute of Management Technology
1
Technological forecasting & social change : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
2
Intentions to use social networking sites (SNS) using technology acceptance model (TAM) : an empirical study
Dixit, Ruchi V.
;
Prakash, Gyan
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10012161082
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->