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~person:"Pras, Bernard"
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Search: subject:"Brand identity"
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Brand Identity
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Brand Implementation
1
Brand image
1
Brand management
1
Corporate culture
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Cultural identity
1
Film industry
1
Filmwirtschaft
1
Führungskräfte
1
Hierarchical Relationships
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Kulturelle Identität
1
Managers
1
Markenführung
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Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Professional human brand identity
1
Social capital
1
Sozialkapital
1
Unternehmenskultur
1
auteurism
1
cultural and social capital
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cultural relevance
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film directors
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identity attributes
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legitimacy
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Pras, Bernard
Buil, Isabel
5
Iglesias, Oriol
5
Urde, Mats
5
Banerjee, Saikat
4
Lencastre, Paulo
4
Pich, Christopher
4
Roy, Dilip
4
de Chernatony, Leslie
4
Benson-Rea, Maureen
3
Botschen, Guenther
3
Bravo, Rafael
3
Brodie, Roderick J.
3
Danciu, Victor
3
De Chernatony, Leslie
3
Hirvonen, Saku
3
Kitchen, Philip J.
3
Laukkanen, Tommi
3
Lourenção, Marina Toledo de Arruda
3
Martínez, Eva
3
Melewar, T. C.
3
Runyan, Rodney C.
3
Arora, Sangeeta
2
Astakhova, Marina
2
Balmer, John M.T.
2
Basfirinci, Cigdem
2
Beck, Susanne
2
Bhat, Subodh
2
Birgelen, Marcel van
2
Bishop, Melissa
2
Blumrodt, Jens
2
Boatwright, Peter
2
Bode, Matthias
2
Brison, Natasha
2
Burmann, Christoph
2
Calantone, Roger J.
2
Casidy, Riza
2
Catalán, Sara
2
Chao, Paul
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Chen, Steven
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Université Paris-Dauphine (Paris IX)
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Economics Papers from University Paris Dauphine
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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RePEc
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Exploring professional human
brand
identity
through cultural and social capital : a typology of film director identities
Pluntz, Camille
;
Pras, Bernard
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 830-866
Persistent link: https://www.econbiz.de/10012292959
Saved in:
2
The Brand Management System: Scale Development, Reliability and Validation Across Five Business Sectors
Dunes, Mathieu
;
Pras, Bernard
-
Université Paris-Dauphine (Paris IX)
-
2014
being the implementation and the
brand
identity
and values dimension. …
Persistent link: https://www.econbiz.de/10011093897
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