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Search: "The IUP journal of brand management : IJBRM"
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Prasad, Namratha V.
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The IUP journal of brand management : IJBRM
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Lyft vs. Uber : is Lyft being "woke"enough to beat Uber?
Prasad, Namratha V.
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
3
,
pp. 42-63
Persistent link: https://www.econbiz.de/10012111286
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2
The unique brand elements of "Hotel Saravana Bhavan" : an international restaurant chain
Prasad, Namratha V.
;
Muralidhara, G. V.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 55-69
Persistent link: https://www.econbiz.de/10011300947
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