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Collaborative customer relationship management : taking CRM to the next level; with 7 tables
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The future of collaborative Customer Relationship Management: integrating demand and supply chain
Duffy, Jim
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Koudal, Peter
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Pratt, Stephen
- In:
Collaborative customer relationship management : taking …
,
(pp. 77-106)
.
2004
Persistent link: https://www.econbiz.de/10001921182
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