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~person:"Pui Fong Ng"
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Search: subject:"green brand equity"
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Pui Fong Ng
Bang Nguyen Viet
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Butt, Muhammad Mohsin
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Integrating behavioural and branding perspectives to maximize
green
brand
equity
: a holistic approach
Butt, Muhammad Mohsin
;
Mushtaq, Saadia
;
Afzal, Alia
; …
- In:
Business strategy and the environment
26
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
Saved in:
2
Antecedents of
green
brand
equity
: an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
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