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~person:"Punyatoya, Plavini"
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Brand image
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Punyatoya, Plavini
Diamantopoulos, Adamantios
6
Arslanagic-Kalajdzic, Maja
3
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3
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Swoboda, Bernhard
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International journal of business excellence
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Journal of international consumer marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Role of brand
globalness
in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
2
Evaluation of branding strategies for global versus local brand : the role of concept consistency
Punyatoya, Plavini
- In:
International journal of business excellence
7
(
2014
)
1
,
pp. 112-128
Persistent link: https://www.econbiz.de/10011482059
Saved in:
3
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
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