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Search: subject:"Multinational corporations (MNCs)"
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Purchase, Sharon
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B2B E-Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia
Singh, Tanuja
;
Gordon, Geoffrey
;
Purchase, Sharon
- In:
American Journal of Business
22
(
2007
)
1
,
pp. 31-44
Multinational
Corporations
(
MNCs
) based in the United States and Australia. The results demonstrate that uses of the Internet in a …
Persistent link: https://www.econbiz.de/10010610932
Saved in:
2
B2B E‐Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia
Singh, Tanuja
;
Gordon, Geoffrey
;
Purchase, Sharon
- In:
American Journal of Business
22
(
2007
)
1
,
pp. 31-44
Multinational
Corporations
(
MNCs
) based in the United States and Australia. The results demonstrate that uses of the Internet in a …
Persistent link: https://www.econbiz.de/10014668264
Saved in:
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