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Brand-SMI collaboration in influencer marketing campaigns : a transaction cost economics perspective
Abbas Syed, Tahir
;
Mehmood, Fahad
;
Qaiser, Talia
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014443530
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