Choi, Sungchul; Park, Sang-June; Qiu, Chun; Stanyer, Mike - In: Journal of Economic Psychology 39 (2013) C, pp. 32-43
This paper examines how consumers perceive fairness and enjoy the outcome of an emerging risky discount: the retail industry’s gambling or lottery type “scratch and save” (SAS) price promotions, in which the actual discount is determined by chance at the checkout.