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~person:"Qiu, Liangfei"
~person:"Tsao, James"
~subject:"Theory"
~subject:"USA"
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Qiu, Liangfei
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The Optimal Pricing Model of Digital Music : Subscription, Ownership or Mixed?
Li, Shengli
-
2016
The development of Internet brought in revolutions in pricing models in the digital music industry. Currently, there are three common schemes to sell digital music: ownership, subscription and mixed pricing models. Our paper aims to explore and compare the three pricing models. Through a...
Persistent link: https://www.econbiz.de/10012977592
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Stop the music!
Sheehan, Brian
;
Tsao, James
;
Pokrywczynski, James
- In:
Journal of advertising research
52
(
2012
)
3
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pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
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