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Qu, Yi
Khan, Jashim
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Impulse buying tendency in live-stream commerce : the role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
Qu, Yi
;
Khan, Jashim
;
Su, Yuyang
;
Tong, Jiao
;
Zhao, Shuo
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373385
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