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~person:"Quelch, John A."
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Quelch, John A.
Taylor, Earl L.
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Taylor, Earl
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Cross-cultural and critical perspectives on brands
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
2
Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
The global market : developing a strategy to manage …
,
(pp. 180-201)
.
2004
Persistent link: https://www.econbiz.de/10002120162
Saved in:
3
How Global Brands Compete - With antiglobalization and anti-American sentiments rising, transnational firms are ducking for cover. But they shouldn't be. They should be courting co...
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
Harvard business review : HBR
(
2004
),
pp. 68-75
Persistent link: https://www.econbiz.de/10005925339
Saved in:
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