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~person:"Rüdiger, Mathias"
~subject:"Marketing management"
~subject:"USA"
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Marketing management
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Elko J. Kleinschmidt
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Erfolgsfaktor
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Innovation management
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Marketingmanagement
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Robert G. Cooper
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Rüdiger, Mathias
Cooper, Robert G.
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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ECONIS (ZBW)
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Marketing-Erfolgsfaktoren bei Innovationen : eine kritische Analyse der Studien von Cooper und Kleinschmidt
Rüdiger, Mathias
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1997
Persistent link: https://www.econbiz.de/10011735685
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