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Rüeger, Brian
Moosmayer, Dirk C.
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Siems, Florian
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Siems, Florian U.
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Nachhaltigkeit der Kundenbeziehung : die Rolle der Kommunikation im CRM ; Theorie und empirische Ergebnisse
Siems, Florian
;
Rüeger, Brian
;
Hannich, Frank M.
; …
- In:
Nachhaltigkeit in der Wirtschaftskommunikation
,
(pp. 291-308)
.
2013
Persistent link: https://www.econbiz.de/10010197921
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