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~person:"Raı̈es, Karine"
~person:"Shi, Mengze"
~subject:"Markenimage"
~subject:"Social Web"
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Search: subject_exact:"Online-Befragung"
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Journal of advertising research
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Money talks ... to online opinion leaders : what motivates opinion leaders to make social-network referrals?
Shi, Mengze
;
Wojnicki, Andrea C.
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10010354582
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2
"BFF" : Best Facebook Forever? ; the impact of social media attachment on the attitude towards brand presence on Facebook
Helme-Guizon, Agnès
;
Caldara, Cindy
;
Raı̈es, Karine
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10009727084
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