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~person:"Racherla, Pradeep"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Social media"
~subject:"Vertrauen"
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Internet marketing
Markenimage
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Vertrauen
Viral marketing
5
Virales Marketing
5
Online-Marketing
3
Confidence
2
Consumer behaviour
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
Bibliometrics
1
Bibliometrie
1
China
1
Dienstleistungsqualität
1
Electronic word-of-mouth
1
Expertise
1
Identity disclosure
1
Message usefulness
1
National culture
1
Nationalkultur
1
Online reviews
1
Personalisierung
1
Personalization
1
Product information
1
Produktinformation
1
Reputation
1
Risiko
1
Risk
1
Service quality
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Social influences
1
Systematic review
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Tourism marketing
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Tourismusmarketing
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Racherla, Pradeep
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Filieri, Raffaele
8
Loureiro, Sandra Maria Correia
8
Fan, Weiguo
7
Liu, Yong
7
Pelsmacker, Patrick de
7
Schweidel, David A.
7
Xie, Karen L.
7
Akram, Umair
6
Bilgihan, Anil
6
Datta, Biplab
6
Dens, Nathalie
6
Dwivedi, Yogesh Kumar
6
Kim, Jong Min
6
Li, Hengyun
6
Munzel, Andreas
6
Okumus, Fevzi
6
Roy, Gobinda
6
Scott, David Meerman
6
Sparks, Beverley
6
Tan, Yong
6
Verlegh, Peeter
6
Wu, Luorong
6
Adena, Maja
5
Augusto, Mário Gomes
5
Balaji, M. S.
5
Berger, Jonah
5
Bradley, Graham L.
5
Donthu, Naveen
5
Fossen, Beth L.
5
Gil Saura, Irene
5
Gu, Bin
5
Hager, Anselm
5
Huh, Jisu
5
Karjaluoto, Heikki
5
Law, Rob
5
Mariani, Marcello M.
5
Phua, Joe
5
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Electronic commerce research and applications
1
International journal of networking and virtual organisations : IJNVO
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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What we know and don't know about online word-of-mouth : a review and synthesis of the literature
King, Robert A.
;
Racherla, Pradeep
;
Bush, Victoria D.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010404006
Saved in:
2
What determines consumers' ratings of service providers? : an exploratory study of online traveler reviews
Racherla, Pradeep
;
Connolly, Daniel J.
; …
- In:
Journal of hospitality marketing & management
22
(
2013
)
1/2
,
pp. 135-161
Persistent link: https://www.econbiz.de/10009736307
Saved in:
3
Factors affecting consumers' trust in online product reviews
Racherla, Pradeep
;
Mandviwalla, Munir
;
Connolly, Daniel J.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 94-104
Persistent link: https://www.econbiz.de/10009548836
Saved in:
4
Uncertainty, trust and purchase intention based on online product reviews : an introduction to a multinational study
Furner, Christopher P.
;
Racherla, Pradeep
;
Zhu, Zhen
- In:
International journal of networking and virtual …
11
(
2012
)
3/4
,
pp. 260-276
Persistent link: https://www.econbiz.de/10009631816
Saved in:
5
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
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