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~person:"Rahman, Zillur"
~person:"Xiang, Zheng"
~type_genre:"Article in journal"
~type_genre:"Market information"
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Search: subject_exact:"Suchmaschinenmarketing"
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Internet marketing
21
Online-Marketing
21
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12
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9
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9
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Rahman, Zillur
Xiang, Zheng
Tucker, Catherine
24
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Goldfarb, Avi
17
Rita, Paulo
16
Skiera, Bernd
16
Harrigan, Paul
15
Filieri, Raffaele
14
Ghose, Anindya
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Hudders, Liselot
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Ko, Eunju
14
Bigné Alcañiz, J. Enrique
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Loureiro, Sandra Maria Correia
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13
Wilbur, Kenneth C.
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Grewal, Dhruv
12
Jansen, Bernard J.
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Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
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Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
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Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Reijmersdal, Eva A. van
11
Vrontis, Demetris
11
Whinston, Andrew B.
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Ahuja, Vandana
10
Bellman, Steven
10
Bilgihan, Anil
10
Jerath, Kinshuk
10
Kannan, P. K.
10
Kim, Juran
10
Mariani, Marcello M.
10
Milne, George R.
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Journal of hospitality marketing & management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of internet commerce
1
Journal of travel and tourism marketing
1
Management decision : MD
1
Marketing intelligence & planning
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Qualitative market research : an international journal
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
21
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1
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
2
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
3
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
4
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
5
Effects of user-provided photos on hotel review helpfulness : an analytical approach with deep leaning
Ma, Yufeng
;
Xiang, Zheng
;
Du, Qianzhou
;
Fan, Weiguo
- In:
International journal of hospitality management
71
(
2018
),
pp. 120-131
Persistent link: https://www.econbiz.de/10011849638
Saved in:
6
Social media marketing : literature review and future research directions
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business information systems : …
25
(
2017
)
2
,
pp. 213-240
Persistent link: https://www.econbiz.de/10011756935
Saved in:
7
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
8
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
9
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
10
A comparative analysis of major online review platforms : implications for social media analytics in hospitality and tourism
Xiang, Zheng
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011634642
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