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~person:"Rahman, Zillur"
~subject:"Brand"
~subject:"Social web"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Brand loyalty
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Rahman, Zillur
Dawes, John
7
Han, Heesup
6
Huang, Chao-Chin
4
Augusto, Mário Gomes
3
Fang, Shih Chieh
3
Fatma, Mobin
3
Fetscherin, Marc
3
Khan, Imran
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Kim, Jinkyung Jenny
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Leckie, Civilai
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Loureiro, Sandra Maria Correia
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Meyer-Waarden, Lars
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Nandy, Subarna
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Ramakrishnan, Ruchika
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Solem, Birgit Andrine Apenes
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Sondhi, Neena
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Tran, Trang
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Wooldridge, Barbara Ross
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Abratt, Russell
2
Al-Hawary, Sulieman Ibraheem Shelash
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Aljuhmani, Hasan Yousef
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Alnawas, Ibrahim
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Arli, Denni
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Aslam, Wajeeha
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Astakhova, Marina
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Athanasopoulou, Pinelopi
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Back, Ki-Joon
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Bayram, Pelin
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Block, Martin P.
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Botha, Elsamari
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Brexendorf, Tim Oliver
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Byun, Kyung-Ah
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Chen, Jiawen
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Management decision : MD
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
2
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
3
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
4
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
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