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~person:"Rai, Jaskirat Singh"
~subject:"Lohnstruktur"
~subject:"Sport"
~subject:"Sports marketing"
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Lohnstruktur
Sport
Sports marketing
Arbeitsgruppe
2
Ball game
2
Ballsport
2
Consumer behaviour
2
Football
2
Fußball
2
Indian Premier League
2
Konsumentenverhalten
2
Professional sports
2
Profisport
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Sponsoring
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Sponsorship
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Sport organization
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Sportmarketing
2
Sportorganisation
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Team
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cricket
2
Brand image
1
India
1
Indien
1
Markenimage
1
Sports
1
Structural equation model
1
Strukturgleichungsmodell
1
attitude toward sponsor
1
attitude toward sponsor brand
1
fans' purchase behaviour
1
product knowledge
1
psychological commitment to team
1
purchase intention
1
sport sponsorship
1
sport sponsorship importance
1
structural equation modelling
1
team brand equity
1
team success
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Rai, Jaskirat Singh
Hill, James Richard
8
Jane, Wen-jhan
8
Groothuis, Peter Andrew
7
Garthwaite, Craig
4
Keener, Jordan
4
Shuv-Ami, Avichai
4
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3
Maguire, Joseph A.
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Paul, Rodney J.
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Sessions, John G.
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Shi, Mengze
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Simmons, Jason M.
3
Thrassou, Alkis
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Vrontis, Demetris
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Yang, Yupin
3
Zhang, James J.
3
Amanpreet Singh
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Asif, Muhammad
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Ballouli, Khalid
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Braunstein-Minkove, Jessica R.
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Breunig, Robert
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Chen, Sheng-tung
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Cornaglia, Francesca
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Depken, Craig A.
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Drayer, Joris
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Ducking, Johnny
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Dwyer, Brendan
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Fang, Pei-Hsin
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Humphreys, Brad R.
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Hwang, Jinsoo
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Journal for global business advancement : JGBA
2
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ECONIS (ZBW)
2
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
2
Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh
;
Itani, Maher N.
;
Apar Singh
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
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