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~person:"Rai, Jaskirat Singh"
~subject:"Sports marketing"
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Sports marketing
Arbeitsgruppe
2
Ball game
2
Ballsport
2
Consumer behaviour
2
Football
2
Fußball
2
Indian Premier League
2
Konsumentenverhalten
2
Professional sports
2
Profisport
2
Sponsoring
2
Sponsorship
2
Sport organization
2
Sportmarketing
2
Sportorganisation
2
Team
2
cricket
2
Brand image
1
India
1
Indien
1
Markenimage
1
Sport
1
Sports
1
Structural equation model
1
Strukturgleichungsmodell
1
attitude toward sponsor
1
attitude toward sponsor brand
1
fans' purchase behaviour
1
product knowledge
1
psychological commitment to team
1
purchase intention
1
sport sponsorship
1
sport sponsorship importance
1
structural equation modelling
1
team brand equity
1
team success
1
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Rai, Jaskirat Singh
Shuv-Ami, Avichai
4
Havard, Cody T.
3
Paul, Rodney J.
3
Shi, Mengze
3
Simmons, Jason M.
3
Thrassou, Alkis
3
Vrontis, Demetris
3
Yang, Yupin
3
Zhang, James J.
3
Amanpreet Singh
2
Ballouli, Khalid
2
Braunstein-Minkove, Jessica R.
2
Greenwell, T. Christopher
2
Hambrick, Marion E.
2
Hopwood, Maria
2
Itani, Maher N.
2
Maennig, Wolfgang
2
Mielke, Gabriele
2
Mueller, Steffen Q.
2
Nagel, Mark S.
2
Naraine, Michael L.
2
Shapiro, Stephen L.
2
Soebbing, Brian P.
2
Sukhdial, Ajay
2
Tyler, B. David
2
Wang, Jerred Junqi
2
Wear, Henry
2
Weinbach, Andrew P.
2
Yousaf, Anish
2
Achen, Rebecca M.
1
Agha, Nola
1
Ahiabor, Daniel Kofi
1
Aiken, Damon
1
Aiken, K. Damon
1
Altunisik, Remzi
1
Amani, David
1
Annamalai, Balamurugan
1
Ansari, Payam
1
Apar Singh
1
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Journal for global business advancement : JGBA
2
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ECONIS (ZBW)
2
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
2
Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh
;
Itani, Maher N.
;
Apar Singh
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
Saved in:
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