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~person:"Rajagopal"
~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
~type_genre:"Book section"
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Dexterity in global business : a cross-dimensional analysis
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Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
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