Ghose, Anindya; Mukhopadhyay, Tridas; Rajan, Uday - Berkeley Electronic Press - 2003
retailers. However they do not consider the impact of an upstream manufacturer's referral services on the behavior of downstream … establishment of manufacturer referral services leads to an increase in channel profits and a reallocation of some of the increased … the introduction of the manufacturer referral service, the retailer associated with the infomediary, has higher expected …