Dan-Cristian, Dabija; Raluca, Babut - In: Annals of Faculty of Economics 1 (2012) 2, pp. 813-819
Developing and consolidating store image in the consumer’s psyche is undoubtedly an essential psychographic goal of decision makers from a retail enterprise. Regardless of the tools used to draw customers—assortment and particularly the unit’s own brands, assisted service or friendly and...