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~person:"Ramanathan, Usha"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
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Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
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