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~person:"Rambocas, Meena"
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Rambocas, Meena
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Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks : the case of Trinidad and Tobago
Rambocas, Meena
;
Narsingh, Sunita Sandy
- In:
International journal of bank marketing
40
(
2022
)
4
,
pp. 701-723
Persistent link: https://www.econbiz.de/10013396395
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