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~person:"Rana, Nripendra P."
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Rana, Nripendra P.
Bala, Pradip Kumar
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Behera, Rajat Kumar
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International journal of emerging markets
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ECONIS (ZBW)
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Retail atmospherics effect on store performance and personalised shopper behaviour : a
cognitive
computing
approach
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Tata, Sai Vijay
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1948-1977
Persistent link: https://www.econbiz.de/10014333947
Saved in:
2
Cognitive
computing
based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
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