Simintiras, Antonis C.; Dwivedi, Yogesh K; Kaushik, … - In: European Journal of Marketing 49 (2015) 11/12, pp. 1999-2003
assessment on whether cost transparency is good for consumers (Kuah and Weerakkody, 2015); and Singh’s perspective on what is … behind the price tag and why companies should embrace cost transparency (Singh, 2015). Design/methodology/approach – This is … a response to the aforementioned commentaries, from the authors of “Should Consumers Request Cost Transparency …