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~person:"Rao, Vithala R."
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Rao, Vithala R.
Nijkamp, Peter
3,424
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2,232
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Legends in marketing
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2008 Annual Meeting, July 27-29, 2008, Orlando, Florida
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American journal of agricultural economics
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Applied economics
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Brand management ; Vol. 3
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Conjoint measurement : methods and applications ; with 91 tables
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Cornell agricultural economics staff paper
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Editorʹs Series in Marketing
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Edward Elgar E-Book Archive
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European Journal of Operational Research
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Friedrich-Schiller-Universität Jena - Wirtschaftswissenschaftliche Fakultät - Working Paper Series A
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Handbook of marketing decision models
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Handbook of pricing research in marketing
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ECONIS (ZBW)
93
RePEc
25
OLC EcoSci
21
USB Cologne (EcoSocSci)
7
EconStor
2
USB Cologne (business full texts)
1
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71
Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry
Gómez, Miguel I.
;
Rao, Vithala R.
;
Mclaughlin, Edward W.
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 410-424
Persistent link: https://www.econbiz.de/10007751283
Saved in:
72
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
Saved in:
73
Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10003605795
Saved in:
74
Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10009893481
Saved in:
75
Do Slotting Allowances Enhance Efficiency or Hinder Competition?
Sudhir, K.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 137-155
Persistent link: https://www.econbiz.de/10006640231
Saved in:
76
Do slotting allowances enhance effeciency or hinder competition? : Report No. 05-128
Sudhir, K.
;
Rao, Vithala R.
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 117-148
Persistent link: https://www.econbiz.de/10003294239
Saved in:
77
Do slotting allowances enhance effeciency or hinder competition? : Report No. 05-128
Sudhir, K.
;
Rao, Vithala R.
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 117-148
Persistent link: https://www.econbiz.de/10009893446
Saved in:
78
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
Saved in:
79
Comments on Conjoint Analysis with Partial Profiles
Rao, Vithala R.
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 388-389
Persistent link: https://www.econbiz.de/10006645683
Saved in:
80
Conjoint analysis, related modeling, and applications
Hauser, John R.
;
Rao, Vithala R.
- In:
Marketing research and modeling : progress and …
,
(pp. 141-168)
.
2004
Persistent link: https://www.econbiz.de/10003243595
Saved in:
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