Kaur, Harpaljit; Rasiah, R. Ratneswary V.; Nagaratnam, … - In: International Journal of Education Economics and Development 3 (2012) 1, pp. 63-78
This study explores the impact of parental influence on reading habits of Gen-Y adults. A total of 206 respondents comprising of business students from a private higher education institution in Malaysia participated in this survey. Factor analysis reveals the presence of five categories of...