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~person:"Rather, Raouf Ahmad"
~person:"Wu, Luorong"
~person:"Zhang, Lu"
~subject:"Internet marketing"
~subject:"Service quality"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Service quality
Consumer behaviour
83
Konsumentenverhalten
83
Beziehungsmarketing
32
Relationship marketing
32
Customer satisfaction
27
Kundenzufriedenheit
27
Dienstleistungsqualität
19
Online-Marketing
18
Brand management
16
Markenführung
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Gastronomie
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Markenimage
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Hotel industry
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Article in journal
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37
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37
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Rather, Raouf Ahmad
Wu, Luorong
Zhang, Lu
Han, Heesup
31
Mattila, Anna S.
30
Balaji, M. S.
17
Filieri, Raffaele
17
Hollebeek, Linda D.
17
Prentice, Catherine
17
Bilgihan, Anil
16
Quach, Sara
16
Sreejesh, S.
16
Dwivedi, Yogesh Kumar
15
Jang, Soocheong
15
Klaus, Philipp
15
Law, Chun Hung Roberts
14
Line, Nathaniel D.
14
McColl-Kennedy, Janet R.
14
Prybutok, Victor R.
14
Hanks, Lydia
13
Rita, Paulo
13
Gong, Taeshik
12
Grewal, Dhruv
12
Gursoy, Dogan
12
Loureiro, Sandra Maria Correia
12
Fernandes, Teresa
11
Ghose, Anindya
11
Gustafsson, Anders
11
Ko, Eunju
11
Lee, Seonjeong
11
Park, Jungkun
11
Sparks, Beverley
11
Wong, IpKin Anthony
11
Xu, Xun
11
Carlson, Jamie
10
Ding Hooi Ting
10
Liu, Qing
10
Miao, Li
10
Okumus, Fevzi
10
Rahman, Zillur
10
Tang, Liang
10
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International journal of hospitality management
8
International journal of contemporary hospitality management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Journal of service management
2
The Cornell hospitality quarterly
2
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
37
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1
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
4
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
5
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
6
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
7
Mediating service experiences with online photos : the role of consumers' perceptions of the mediated servicescape
He, Zeya
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of service management
34
(
2023
)
4
,
pp. 657-695
Persistent link: https://www.econbiz.de/10014338199
Saved in:
8
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
The impact of service robots on consumer response : examining the roles of consumers' service expertise and technology expertise
Zheng, Xiaoyun
;
Wang, Yao-Chin
;
Wei, Wei
;
Zhang, Lu
;
Huo, Da
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2341-2354
Persistent link: https://www.econbiz.de/10014432405
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