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~person:"Rather, Raouf Ahmad"
~subject:"Dienstleistungsqualität"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Dienstleistungsqualität
Event-Marketing
Markenartikel
Beziehungsmarketing
24
Relationship marketing
24
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenführung
13
Customer integration
8
Kundenintegration
8
Service quality
8
Brand image
6
Coronavirus
6
Holiday behaviour
6
Markenimage
6
Social Web
6
Social web
6
Tourism
6
Tourism marketing
6
Tourismusmarketing
6
Urlaubsverhalten
6
Confidence
5
Internet marketing
5
Online-Marketing
5
Tourism industry
5
Tourismus
5
Tourismuswirtschaft
5
Vertrauen
5
Brand loyalty
4
Customer brand engagement
4
Markentreue
4
Gastgewerbe
3
Hospitality industry
3
Tourism research
3
Tourismusforschung
3
customer engagement
3
customer experience
3
satisfaction
3
Behavioral intention
2
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Undetermined
10
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Article
10
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Article in journal
10
Aufsatz in Zeitschrift
10
Language
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English
10
Author
All
Rather, Raouf Ahmad
Zanger, Cornelia
33
Bruhn, Manfred
30
Drengner, Jan
27
Han, Heesup
26
Prentice, Catherine
22
Mattila, Anna S.
19
Klaus, Philipp
18
Loureiro, Sandra Maria Correia
17
McColl-Kennedy, Janet R.
17
Nufer, Gerd
17
Khan, Imran
16
Rahman, Zillur
15
Wong, IpKin Anthony
15
Gustafsson, Anders
14
Hollebeek, Linda D.
14
Luppold, Stefan
14
Bauer, Hans H.
13
Fetscherin, Marc
13
Gil Saura, Irene
13
Japutra, Arnold
13
Sreejesh, S.
13
Gong, Taeshik
12
Gursoy, Dogan
12
Jahn, Steffen
12
Johnson, Lester W.
12
Usman, Osly
12
Balaji, M. S.
11
Bilgihan, Anil
11
Carlson, Jamie
11
Fournier, Susan
11
Huber, Frank
11
Hyun, Sunghyup Sean
11
Sarkar, Abhigyan
11
Scheinbaum, Angeline Close
11
Schmitt, Bernd
11
Fairley, Sheranne
10
Qu, Hailin
10
Quach, Sara
10
Zarantonello, Lia
10
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Published in...
All
International journal of hospitality management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
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ECONIS (ZBW)
10
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1
Unveiling the dynamics between consumer brand engagement,
experience
, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Mobile app vs. desktop browser platforms : the relationships among customer engagement,
experience
, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
3
Customers' service-related engagement,
experience
, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
4
First-time versus repeat tourism customer engagement,
experience
, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
5
Customer
experience
and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
Saved in:
6
Partners we can trust : the role of employee engagement influencing partnerships' relationship quality in the voluntary sector
Marques, Susana Henriques
;
Bilro, Ricardo Godinho
; …
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013367099
Saved in:
7
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
8
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
9
Consequences of consumer engagement in service marketing : an empirical exploration
Rather, Raouf Ahmad
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10012201015
Saved in:
10
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
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