Rautio, Tarja; Anttila, Mai; Tuominen, Matti - In: International Journal of Revenue Management 1 (2007) 1, pp. 45-64
tested with conjoint analysis in the context of a new mobile TV service bundle. The mobile TV is a new innovation, and the … rates of new mobile TV services. Actually, our research findings give support to segmentation on the basis of bundling. …