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~person:"Read, Stuart"
~subject:"Kundenwert"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~subject:"Service innovation"
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Kundenwert
Marketingtheorie
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Service-Dominant Logic
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Read, Stuart
Vargo, Stephen L.
29
Lusch, Robert F.
20
Edvardsson, Bo
12
Akaka, Melissa Archpru
9
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6
Brodie, Roderick J.
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Frow, Pennie
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Roth, Stefan
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AMS review : official publication of the Academy of Marketing Science
1
Journal of business venturing
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
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ECONIS (ZBW)
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Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
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2
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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3
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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4
Co-creating a course ahead from the intersection of service-dominant logic and effectuation
Read, Stuart
;
Sarasvathy, Saras D.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 225-229
Persistent link: https://www.econbiz.de/10009571590
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