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~person:"Read, Stuart"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Betriebliche Wertschöpfung
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Customer integration
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Read, Stuart
Vargo, Stephen L.
36
Lusch, Robert F.
26
Edvardsson, Bo
14
Akaka, Melissa Archpru
10
Polese, Francesco
8
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AMS review : official publication of the Academy of Marketing Science
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Journal of business venturing
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Marketing theory
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ECONIS (ZBW)
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Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
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2
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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3
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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4
Co-creating a course ahead from the intersection of service-dominant logic and effectuation
Read, Stuart
;
Sarasvathy, Saras D.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 225-229
Persistent link: https://www.econbiz.de/10009571590
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