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~person:"Reece, Barry L."
~source:"econis"
~subject:"Marketingmanagement"
~subject:"Verkaufstechnik"
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Marketingmanagement
Verkaufstechnik
Betriebliche Wertschöpfung
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Customer value
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Kundenwert
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Marketing management
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Selling
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Value creation
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Reece, Barry L.
Kumar, V.
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Ko, Eunju
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ECONIS (ZBW)
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Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2018
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011569873
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2
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2012
-
12th ed., international ed.
Persistent link: https://www.econbiz.de/10009008485
Saved in:
3
Selling today : creating
customer
value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
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