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~person:"Reece, Barry L."
~subject:"Betriebliche Wertschöpfung"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudiensammlung"
~type_genre:"Lehrbuch"
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Betriebliche Wertschöpfung
Beziehungsmarketing
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Customer value
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Kundenwert
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Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Salespeople
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Selling
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Value creation
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Reece, Barry L.
Becker, Wolfgang
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Dyckhoff, Harald
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De Backer, Koen
7
Bach, Norbert
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Clement, Reiner
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Schreiber, Dirk
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Bruhn, Manfred
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Buchholz, Wolfgang
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Gardetti, Miguel Angel
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Gössinger, Ralf
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Kollmann, Tobias
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Souren, Rainer
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Wildemann, Horst
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Ahearne, Michael
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Fandel, Günter
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Fließ, Sabine
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Gereffi, Gary
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Grün, Oskar
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Jammernegg, Werner
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Jodlbauer, Herbert
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Kleinaltenkamp, Michael
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Kummer, Sebastian
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Low, Patrick
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Manning, Gerald L.
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Moormann, Jürgen
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Reichwald, Ralf
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Squicciarini, Mariagrazia
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Staritz, Cornelia
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Swoboda, Bernhard
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Wagner, Thomas
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Yamano, Norihiko
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ECONIS (ZBW)
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Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2018
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011569873
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2
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2012
-
12th ed., international ed.
Persistent link: https://www.econbiz.de/10009008485
Saved in:
3
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
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