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~person:"Reid, Leonard N."
~person:"Rogge, Hans-Jürgen"
~subject:"Confidence"
~subject:"Lehrbuch"
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Reid, Leonard N.
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Journal of advertising : official publication of the American Academy of Advertising
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Measuring trust in advertising : development and validation of the ADTRUST scale
Soh, Hyeonjin
;
Reid, Leonard N.
;
King, Karen Whitehill
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10003863807
Saved in:
2
Werbung
Rogge, Hans-Jürgen
-
2004
-
6. Aufl.
Persistent link: https://www.econbiz.de/10004857669
Saved in:
3
Werbung
Rogge, Hans-Jürgen
-
1996
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004298722
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