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~person:"Reijmersdal, Eva A. van"
~person:"Varan, Duane"
~subject:"Corporate disclosure"
~subject:"Fernsehen"
~subject:"Media usage"
~subject:"Visual perception"
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Corporate disclosure
Fernsehen
Media usage
Visual perception
Fernsehwerbung
20
Television advertising
20
Advertising effects
13
Werbewirkung
13
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
5
Internet marketing
4
Mediennutzung
4
Online-Marketing
4
Product Placement
4
Product placement
4
Werbung
4
Biometrics
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Biometrie
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Unternehmenspublizität
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Australia
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Australien
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Disclosure regulation
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Experiment
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Interactive media
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Interaktive Medien
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Perception
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Sponsoring
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Sponsorship
2
Television
2
USA
2
United States
2
Visuelle Wahrnehmung
2
Wahrnehmung
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Öffentlichkeitsarbeit
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Brand management
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Cause-related advertising
1
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Reijmersdal, Eva A. van
Varan, Duane
Kind, Hans Jarle
8
Wilbur, Kenneth C.
8
Bellman, Steven
6
Nilssen, Tore
6
Sørgard, Lars
5
Beal, Virginia
4
Boerman, Sophie C.
3
Dietl, Helmut
3
Kempe, David
3
Kent, Robert J.
3
Lang, Markus
3
Lin, Panlang
3
Neijens, Peter C.
3
Romaniuk, Jenni
3
Roson, Roberto
3
Wenzel, Tobias
3
Xu, Linli
3
Barwise, Patrick
2
Brosius, Hans-Bernd
2
Cauberghe, Verolien
2
Ekelund, Robert B.
2
Etayo, Cristina
2
Fahr, Andreas
2
Ford, George S.
2
Foros, Øystein
2
Gabszewicz, Jean Jaskold
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Hudders, Liselot
2
Jackson, John D.
2
Joo, Mingyu
2
Kaut, Verena
2
Krone, Jan
2
Laussel, Didier
2
Liaukonyte, Jura
2
Pearson, Sarah
2
Schweda, Anika
2
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : JPM
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing communications
1
Psychology & marketing
1
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ECONIS (ZBW)
10
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1
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10
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date (oldest first)
1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
3
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
4
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
5
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
6
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
7
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
8
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
9
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
10
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
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