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~person:"Reisinger, Heribert"
~source:"econis"
~subject:"Konsumentenverhalten"
~type_genre:"Bibliography"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Brand image
2
Markenimage
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
2
Austria
1
Brand management
1
Consumer behaviour
1
Deutschland
1
Fernsehprogramm
1
Germany
1
Markenführung
1
Netherlands
1
Niederlande
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Public relations
1
Sponsor image formation
1
Sponsorship effectiveness
1
Sport
1
Sports
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Television programme
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Öffentlichkeitsarbeit
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Österreich
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Reisinger, Heribert
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Journal of business research : JBR
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ECONIS (ZBW)
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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