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~person:"Rejón-Guardia, Francisco"
~subject:"KMU"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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Online-Marketing
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Rejón-Guardia, Francisco
Ratten, Vanessa
8
Camilleri, Mark Anthony
6
El-Gohary, Hatem
6
Kreutzer, Ralf T.
6
Skiera, Bernd
6
Ghosh, Arpita
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Malthouse, Edward C.
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Wiedmann, Klaus-Peter
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Abrams, Zoë
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Burgess, Stephen
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Fantapié Altobelli, Claudia
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Hennigs, Nadine
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Hinson, Robert
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Lindermann, Nadine
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Martínez-López, Francisco J.
4
Murphy, Jamie
4
Muthukrishnan, S.
4
Okazaki, Shintaro
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Pennington, Robert
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Schulten, Matthias Bernhard
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Schwemm, Markus
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Thomas, Brychan
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Appiah, Emmanuel Kusi
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Aramendia-Muneta, Maria Elena
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Bauer, Christoph
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Bauer, Hans H.
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Bulander, Rebecca
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Chhabra, Deepak
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Chong, Sandy
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Constantinides, Efthymios
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Denga, Edna Mngusughun
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Di Virgilio, Francesca
3
Diehl, Sandra
3
Doiron, Daniel John
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Duan, Yanqing
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Esch, Franz-Rudolf
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Feldman, Jon
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Frank, Simon A.
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Försch, Steffen
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Handbook of strategic e-business management
3
Handbook of research on business social networking ; Vol. 2
1
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ECONIS (ZBW)
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An integrated review of the efficacy of
Internet
advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 523-564)
.
2014
Persistent link: https://www.econbiz.de/10010234031
Saved in:
2
Improving the effectiveness of advertising in
Internet
social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
Saved in:
3
Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 565-586)
.
2014
Persistent link: https://www.econbiz.de/10010234029
Saved in:
4
The pervasive influence of electronic word of mouth (eWOM) on today's social consumer
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 821-839)
.
2014
Persistent link: https://www.econbiz.de/10010234600
Saved in:
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