Rekom, J. van; Riel, C.B.M. van; Wierenga, B. - Erasmus Research Institute of Management (ERIM), ERIM … - 2000
This study presents a method to establish empirically what drives organization members in their day-to-day behavior. The method starts from the sense employees make of their own actions. The approach consists of two steps: qualitative laddering interviews to determine the most central means and...